Wizard: Harry Potter's Brand Magic (Great Brand Stories series) Review

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Wizard: Harry Potter's Brand Magic (Great Brand Stories series) ReviewI love the Harry Potter books and movies and I have a fascination with marketing, but I would not have put 1 and 1 together to find all of the marketing links between Harry Potter and the field of marketing. Stephen Brown does this in an easy to read fashion highlighting sections of the books and making a great case for the marketing genius that is JK Rowling.Wizard: Harry Potter's Brand Magic (Great Brand Stories series) OverviewHarry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time. All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book.

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