Brand Success: How the World's Top 100 Brands Thrive and Survive Review

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There is no value contained in the book. It is literally an about-us page from every company's website as each note is but a mere page long.
There are no case studies or analysis of any kind. It's not about what the companies did right or not, it's an advert for these companies and Matt Haig's affiliates/people who produced better books years ago.
Don't buy it. Don't read it.Brand Success: How the World's Top 100 Brands Thrive and Survive OverviewBrand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.

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