Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising Review

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Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising ReviewThis book has really helped us to open our eyes and look at our current culture and how it might impact our new son. It covers media and mass marketing and how unscrupulous marketing to children has become. Before I read this I didn't understand just how insidious some of the marketing is and I would just mark parents who complained about it as "a little crazy or too strict".
I know of parents who are experiencing some of the issues brought up in the book: the wrestling and anger mgt problems, girls trying to dress too old etc. And these kids live in good homes, with parents trying their best to raise them right. As I read the book I started to make correlations all over the place. I think the author hit the issues spot-on.
Because of this book we do NOT turn on the TV when he is awake anymore and make purchasing decisions more wisely.
I originally checked this out of the library, but decided it was a keeper and purchased it. I am also recommending it to many of my friends of kids of all ages.Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising OverviewThe average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters who appear in children's books. Kids are requesting specific brands as soon as they can talk. American corporations spend over $15 billion yearly on marketing to children in an effort to cultivate nagging, insatiable, "cradle-to-grave" consumers. In this shocking and engrossing exposé, psychologist Susan Linn reveals how the marketing industry preys on kids from the day they're born, exploiting their vulnerabilities and skewing their values in order to influence what they eat, wear, and play with. This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linn—a mother herself—recognizes that parents alone are no match for the marketing experts. What they need is the concerted help of healthcare professionals, educators, and legislators who have children's best interests in mind. Consuming Kids is a call to action for anyone who cares about the well-being of children.

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